Food supplements. The healthy plus for your diet
A capsule containing vitamin C plus zinc to strengthen the immune system during the cold season, an extra shot of magnesium to avoid cramps while exercising or a table spoon of cod liver oil for our children to support healthy growth… There are plenty of occasions we turn traditionally to food supplements to add a “healthy plus” to our diet.
Food Supplement. What is it?
Food supplements are generally considered as food that contain ingredients, which are also found in normal food. A smart choice to complement or as the name says to supplement our diet. Traditionally, food supplements were offered in so-called oral dosage forms, like capsules, tablets or chewables in pharmacies and health food stores, and thus were only an option for consumers interested in using such “medicinal” dosage form.
Today consumers can choose from a variety of modern formulations like for example gums, liquids or stick packs to prepare beverages. Food supplements have gone mainstream and are also available in groceries, supermarkets and online.
Food supplements. Why do we need it?
For example vitamins and minerals. Their sufficient supply is difficult to be guaranteed via foods only. We all know that fruits and vegetables contain vitamins. But are they stored in the right way, are they fresh enough? How long took the way from the farm to the supermarket? Often the healthy content is sensitive to temperature, light, time and so on. And it is difficult to see what happens to fruit before you eat it, except it is grown in your own garden.
Thanks to dietary intake recommendations and established health benefits, vitamins and minerals are a well-established leading category of food supplements. Beyond that, other ingredients such as fish oil, amino acids or plant extracts enjoy increasing popularity among consumers looking for a natural complementary to maintain health and vitality in their busy lifestyles.
Food Supplements. Individual and science-based
Besides vitamins and minerals, many other ingredients are offered as food supplements today. For example: special oils, probiotic bacteria and plant extracts. Tea or plant extracts have always been regarded as healthy. Now that their efficacy and safety has been substantiated in clinical studies, preparations traditionally used as herbal medicine have experienced an additional boost as food supplements.
Food Supplements. A growing market worldwide
As availability and variety has grown, food supplements have become a smart choice for millions of consumers across all age groups worldwide. In 2013, the global food supplement market was valued at $109.8 billion and is expected to grow about 7.4 % annually during the next years, to reach an estimated value of $179.8 billion in 2020 (Naturalproductinsider).
Vital Solutions. Natural Solutions for food supplements
Dedicated to science and safety, Vital Solutions has developed various, natural innovative ingredients for the food supplement market that aim at improving the quality of life by enabling people to do more, feel better, age well and live longer.
The product range includes Benegut® natural ingredient to address gastrointestinal discomfort, Bluenesse® for cognitive performance, Careflow® to improve circulation, Recoverben® for sports supplements and Care300® to support metabolic health and well-ageing.