New product innovation within the gut health market can provide good financial returns because the gut health ingredients that are currently available do not address all consumer needs.Vital Solutions GmbH explains how an extract of Perilla frutescens can help digestively-stressed consumers.
Benegut is a natural, IP protected gut health ingredient which fulfills the legal requirements for its application in food supplements in Europe and the US. Benegut is able to balance bowel movement by interacting with the neurological system and therefore can counteract the effects of psychosocial factors such as stress, which cause altered gut physiology leading to gastrointestinal discomfort. Benegut provides good financial returns because it provides beneficial effects which are not available from currently available probiotics and prebiotics.
The paper is available here.