Immune Health

The immune system is commonly assumed to respond to pathogens such as bacteria and viruses. Nowadays, it also has to interfere with environmental factors, like air pollution, chemicals, pollen, UV light, mental stress, and foods allergies. The consequence is an over-stimulation of the immune system, triggering inflammation and allergies or even autoimmunity. Knowing a risk factor is around like fine particle pollution or currently “Covid19”, causes fear and mental stress, leading to an extra challenge faced by the immune system. This means the body does not only counteract directly to the pathogen, but also needs to buffer elevated stress symptoms like anxiety, GI discomfort, bronchial cough or cramps. The immune system can be supported by natural exposure levels to bacteria, healthy lifestyle or a healthy diet.

Market trends

The COVID-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and well-being by the masses. The immune health supplements market is expected to grow at a CAGR of over 9% during the period 2019-2025. 1

Vital Solutions ingredients to support the immune systems

Healthy lifestyle & immune with Benegut®
Benegut® has a direct immune support effect, by balancing an overstimulated immune system and reducing inflammation.

The recommended dosage for immune support is 300 mg, like for gut health.
In  anti-inflammatory concepts, a daily dosage of 120 mg/d will be sufficient.
The summary leaflet is available here.

Healthy lifestyle & immune with Careflow®
Careflow® has anti-inflammatory benefits and supports microcirculation. The recommended dosage is 100 mg/d.
The summary leaflet is available here.

Healthy lifestyle & immune with Bluenesse®
Bluenesse® has an indirect effect on the immune system. It helps to cope with stress, which may disturb the immune system and it provides a good mood during these difficult times.

The recommended dosage is 300 mg/d.
The summary leaflet is available here.

Natural ingredients
Herbal extracts are the fastest-growing ingredient, which is expected to grow at a CAGR of over 12% from 2020-2025. Herbal immunity supplements such as echinacea, acerola, elderberry, and perilla are expected to pose additional sales with the growth of the vegan population and flexitarians. 1

Consumer education
The proverb “an apple a day keeps the doctor away”  belongs to the past.  Experts note that many consumers are taking a detailed interest in their health and wellness. The growth of immune health supplements is primarily driven by consumer know-how regarding their daily health issues, along with an increase in the popularity of wellness trends.

Scientific studies
Consumer demand for safe, natural and clinically proven immune health products is growing, opening room for innovative science-driven natural ingredients. Becuase not all traditional herbs used for to support the immune system provide clinical data.

Personalized nutrition

Personalized nutrition is one of the key market trends, which will further stimulate market growth. The trend of personalized nutrition is growing particularly among individuals with gut-immune related medical conditions, where generic treatment is not effective.